Printing process starts from an idea. Idea that need to be communicated to others. Then this idea need to be developed in words, picture, image, photo, graphics, diagrams, etc. These “raw material” of communication need to be transformed into printing products such as magazines, brochures, label, packaging, poster, and other printing goods.
When this bunch of idea come from a graphic designer with a technical skill, these idea can be a product with a “power of communications”.
For example: Children Books,
to create a great children books you need to understand a child point of view, a great children books is a book that make a child/kid “gets it”.
What i try to say is the main idea of printing is the same with the main idea of communication it self. The value/main value must be received when transferring the information.
I know it sound like a crap and a little bit to basic, but it’s true.
sometimes when designing a packaging, magazine, books, or anything we just forget it and trust all to the designer and not rechecking for whom this product is printed.
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